Promoting the Food Cart
With 3 million food trucks now operating around the country, lunch-goers have never had a wider array of options. For food truck owners, this makes it increasingly difficult to stand out from the crowd, and requires a new level of engagement to reach eaters -- on the ground and on the web.
Today’s mobile food proprietors are doing much more to build relationships with customers than merely updating their locations via Twitter. They’re crowd-sourcing menu ideas on Facebook, offering peeks inside their kitchens via Tumblr, sharing food photos on Instagram, and rewarding loyal customers on Foursquare.
Building a successful mobile food business now goes beyond conceptualizing a new sandwich or menu items -- it requires developing a brand that foodies want to interact with during lunch, and again when they’re back at their desks.
Following our first two videos, “Starting the Food Cart” and “Powering the Food Cart,” the third part of our Mobile Food series profiling businesses around New York and Portland looks at how successful food carts have harnessed social media platforms to build relationships with customers that keep them coming back again and again.
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