iQ by Intel - iQ – A New Social Publishing Model

by: Bryan Rhoads, iQ Editor-in-Chief <a href="http://twitter.com/bryanrhoads"><img style="vertical-align: middle;" src="../../../../../img/icons/follow-author.png" alt="" /></a> Our modern world is the product of <a href="http://en.wikipedia.org/wiki/Moore's_law" target="_blank">Moore’s Law</a>. Every piece of technology we own or online service we consume has Gordon Moore’s 1965 law as a common denominator (Moore's Law = # of transistors doubling in microchips about every two years). It’s the innovative spark that created new industries, spawned new forms of communications and revolutionized the global economy. “<a href="../../../../">iQ by Intel</a>” is a product of our modern world, inspired by Moore’s Law and technology trends of how people discover, share and collaborate online. Curation, Collective Intelligence and Storytelling may be buzzwords to some, but we see them as things people do because they're curious and want to enrich their lives and the lives of others.   We created the iQ platform to spotlight how people are using technology in inspiring ways. It's a discovery tool that narrates technology’s impact on “Media”, “Life” and our “Planet”. iQ is here to remind us on how fast we’re moving as a global culture, to be cognizant of how far we’ve come and to reflect on where our planet is headed.  The experience is comprised around social algorithms that curate content shared by Intel employees, blended with original and industry content, all surfaced through a touch optimized design.  It’s our next step in our social media journey, and represents a new model for branded social publishing.  How iQ Works: <img title=""iQ by Intel" Social Publishing Model" src="../../../../../uploads/media/default/0001/01/b4ac9a4c65f47c9d109db1919ec093e2f8baca94.jpg" alt="iQ Social Publishing" width="520" height="1523" />   Our approach: <ol> <li>Social Algorithm – iQ sources content from across the web. We’ve developed several layers of curation that filters content based on freshness, relevancy, shares, clicks, employee interaction and deviance from the norm… just for starters.</li> <li>Employee Curation - iQ crowd-sources what our employees  share publically online. We hope this offers a unique glimpse into what is grabbing our attention and leverages a valuable filter for insight and knowledge sharing.</li> <li>Touch Design – Millions of us use touch-optimized computing devices today, and millions more will begin using touch as more devices become touch-optimized.  We designed iQ for the mobile web in order to leverage current and next-gen laptops, tablets and mobile devices.</li> <li>Social Publishing – iQ highlights stories about a better future made possible by people using technology.  We have been inspired by writers and thought leaders such as <a href="http://www.briansolis.com/" target="_blank">Brian Solis</a> (exploration of brand journalism), <a href="http://www.siliconvalleywatcher.com/" target="_blank">Tom Foremski</a> (“Every Company is a Media Company) and <a href="http://www.battellemedia.com" target="_blank">John Battelle</a> (writing on brand publishing), and by the <a href="http://www.openforum.com" target="_blank">AMEX Open Forum</a> experience among other brands. Who better to help find and tell these stories than the engineers, scientists and visionaries who are helping design tomorrow’s technologies?</li> </ol> Our simple mission: Share and source content that inspires, educates, entertains and helps all of us to better understand our modern world.  Technology is only as important as what people do with it. We hope iQ becomes a place where people get inspired to connect and collaborate with others interested in improving life and our planet through the benefits of Moore’s Law. We’re pleased to have you with us on this journey. <a href="http://twitter.com/bryanrhoads" target="_blank">Bryan Rhoads</a>  - iQ Editor-in-Chief Intel Social Media Center of Excellence