Intel is excited to announce a multi-year partnership with Futbol Club Barcelona (FCB), putting Intel Inside one of the most successful and adored sports franchises in the world.
The partnership will bring world-class technology to everything from Camp Nou to the Joan Gamper training facility helping the team raise its game and further delight their 350 million strong global fanbase.
Intel was drawn to partnering with FCB based on a shared set of values, chief among these their global appeal, their innovative approach to the game exemplified by the precision and speed of the tiki-taka style, and their commitment to the future, demonstrated by the club’s continued investment in the development of their players and facilities. The spirit of the partnership will also manifest in a unique way, with the Intel logo appearing on the inside of the famed jersey.
Video from FCB on the announcement with Intel:
“This is more than a sponsorship to Intel. The technology we are deploying and the programs we are working on together are designed to elevate FC Barcelona into one of the most technologically advanced football clubs in the world and launch an ambitious slate of educational initiatives,“ said Intel’s CMO Deborah Conrad.
Intel will be supercharging several aspects of the club, from making over the boardroom to a complete refresh of one of the computer labs. Lifelong Barça fan, self-described Culé, and muralist Ricardo Cavolo has been commissioned to adorn the computer lab’s walls with imagery touting both the partnership and the club’s rich history as a cultural institution of being Més Que un Club (More than a Club).
A laser etching of Cavolo’s work will adorn the back of each of the Intel 2 in 1s that are being given to Barça’s 55 players and coaches.
Images from Ricardo Cavolo’s mural within a Computer Lab.
The back of an Intel powered 2 in 1 to be presented to # 4 Cesc Fàbregas featuring some of Muralist Ricardo Cavolo’s FCB art.
An early black and white sketch featuring elements of FCB and the partnership.
Excitement has been building online and throughout the city. A quick scan of the #LookInsideFCB on Twitter and Instagram captures just some of the contagious enthusiasm for the partnership. And with Intel Inside on the pitch, in the stands, and powering the technological backbone of the team, it’s an enthusiasm that will soon be felt the world over.