Pop star Noa Neal teamed up with iQ in Europe to create an original, music video format recently supported by YouTube.
Music videos have come a long way since the early days of MTV. Flashy lights, a few visual effects, snazzy dance moves and lots of big hair. Michael Jackson used state of the art technology to revolutionize the music video making experience when he created Thriller, but today almost anyone can get their hands on technology that makes Thriller look so outdated.
The iQ team in Europe set out to show it could be done using a desktop computer powered by an Intel Core i7 processor, integrated Intel Iris graphics and six 4K GoPro HERO3+ Black Edition cameras and Kolor Autopano Video Pro software.
The aim was to create an edgy, immersive video with lots of movement then show everyone the basic steps to get it done.
Find an Artist — Belgian singer Noa Neal has her own TV show and a couple of big hits. When she learned what the iQ team wanted to do, she accepted with enthusiasm.
Select a Song — Out of the list of possible new songs set to be released, “Graffiti” made sense because of the visual aspects and movement. The track, recorded at Mad Dog Studios in Los Angeles, was produced by Mighty Mike and written by Ellie Wyatt, Mighty Mike and Noa.
Secure a Setting — With a song called “Graffiti,” getting the location right was imperative. Soon a couple of options popped up, including a skating area, but then a graffiti-filled street was discovered and the team knew they’d found their location.
The production team collected in a couple of 1950s cars, some fireworks, colored smoke bombs and a Harley Davidson. To capture the 360-degree scene, the team put the 6 GoPro HERO3+ Black Edition cameras on a stick placed between Noa (on the street) and the band (on a trailer).
Record — To fill the 360-degree video with loads of action, the team brought in cheerleaders, dancers, skaters and acrobats.
A regular music video is about fast cuts and sequences, but this 360-degree video was filmed in one take, giving viewers a chance to visually navigate around the whole scene. After a few rehearsals, the one-take wonder was created.
Stitch — Footage from the six GoPro cameras was transferred to the computer stitched using Kolor Autopano Video Pro, the multi-threaded software used to create the 360-degree movie.
The performance of the Core i7 processor helped speed up the process. On a four-year-old desktop, it would have taken on average up to three times longer.
Share with the World — This 360-degree music video shows what people can do using today’s camera and PC technologies.
Now go make one and show others how it’s done.
After launching the YouTube video, hold the right click button on your mouse to navigate the whole 360 degrees.