Pursuit of Performance

8 CES Experiences Enhanced by Technology

Deb Miller Landau iQ Managing Editor

Innovative computer technologies enable people to express themselves and interact with their world in new ways.

Technology isn’t all about a device anymore. Instead, computer technology is powering everything and shaping the future. That’s what Intel CEO Brian Krzanich told a packed audience attending his CES 2016 keynote address.

“I believe we are entering a new era of consumer technology where consumers are choosing experiences over products,” said Krzanich, who entered the stage riding a robot and wearing 3D-printed running shoes.

“Technology simply to enable a product is the past. Technology to enable an experience is the future.”

Krzanich’s keynote was full of “techified” demonstrations showing how technology is transforming everything from sports and fitness, to music and entertainment.

He said that even modern gadgets like drones and robots are benefiting from advancements in computer vision, and objects like bikes and snowboards are being infused with new performance-tracking technology.

The new tech is bringing novel experiences and immersing people deeper into the things they love doing every day.


Real-time feedback has become essential for athletes and coaches, and technology that can track everything from sports statistics to athlete biometrics is a hot commodity.

At CES, cyclists on BMX bikes soared overhead and showed how the Intel Curie compute module attached to the bikes can provide both athletes and audience members information on everything from speed and tire rotation to air time and height.

ESPN will use the Curie module during the upcoming X-Games Jan. 28-31 in Aspen to measure real-time data of Men’s Snowboard Slopestyle and Men’s Snowboard Big Air.


“This audience wants data and information,” said ESPN president John Skipper. He said ESPN has been a leader in using new tech in live sports, such as drones or GoPro cameras.

Free runner Jason Paul leapt into action at CES, showing how an Intel Curie chip attached to his body could relay real-time information. The parkour display introduced a new partnership between Intel and Red Bull Media House.

“Simply put, we want to combine technology and human performance in ways that have never been done before — or even imagined,” said RBMH’s CTO Andreas Gall.

“This capability is going to have a huge impact on how athletes train and approach performance improvement — but we think it will have an even bigger impact on how fans follow and experience those performances.”

Another new technology that promises to transform the way we watch professional sports is 360-degree video. Replay Technologies’ freeD video gives fans the opportunity to see blown penalties and game-winning plays from every angle. Not only will viewers be able to re-watch their favorite moments, they can also create custom clips to share on social media.

“With this technology, you can control and change the view to any perspective you want,” Krzanich said. “You become the director.”

By teaming up with Replay, Krzanich said fans of any sport will soon get more immersed in every play using any device.


Three-time Ironman champion Craig Alexander said the Oakley Radar Pace, a new technology that has dramatically changed the way athletes train, has become his personal coach. Alexander said, as an endurance athlete, there are many tools out there that can supply data, but the question of what to do with that information remains.

“We’ve got all these devices out there that track our heart rate, our power output, our cadence…but all they’re doing is delivering data,” he said. “As an athlete, I need to know what that data means and how to respond to it in the moment. This is why so many endurance athletes have a coach.”

He said the smart eyewear, Radar Pace, acts like a coach, giving performance data, real-time instruction and motivation. It is voice controlled, so there are not buttons to push or screens to read.

Whether pro or amateur, Alexander said, “This is a game changer.”


“Technology has become a catalyst for a new age of creativity,” Krzanich said. “This combination of technology will be the engine behind entirely new experiences in the worlds of fashion, music, art and even the maker movement.”

Lady Gaga, who will be using Intel technology to create some mind-blowing moments at the Grammys this year, emphasized how innovation can power creativity.

“Culture doesn’t cue me. I cue culture,” she said via video. “The arsenal of Intel’s latest technology is at my fingertips and with it the power to invent, innovate and create in ways I never could before.”

Lady Gaga then vowed to reveal exactly how she would push the boundaries of the technology on music’s biggest night.

“I want it to show everyone how bright our future can be when we merge our creativity with the power of technology and then let those ideas take flight,” she said.

Two-time Oscar and Golden Globe award-winner AR Rahmin is also using tech to experience making music in a new way. With Intel Curie-embedded wristbands on each hand, Rahmin dropped beats without using an instrument.

Intel Curie isn’t solely for the musically inclined. This year, a partnership with Mark Burnett and TBS will culminate in America’s Greatest Makers, a reality TV show and multimedia extravaganza focused on tapping fresh minds for new ideas. Out of thousands of submitted ideas, 24 teams will compete for $1 million in prize money.

“These amazing inventions will revolutionize your life — from changing how you monitor your health, communicate with the world, and test the limits of your imagination,” Krzanich said. “The future belongs to the makers.”

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