Our Lives Online

Password Management – With Intel True Key, You Are Your Password

Deb Miller Landau iQ Managing Editor

A new password management system from Intel Security allows you to unburden your brain.

Whether you log onto Amazon to shop for the latest bestseller, hit Zappos for flip-flops for upcoming trip to Kauai, log onto email, pay bills, check Facebook, find library books, download iTunes — you are at the mercy of your password. Forget your password and you get caught in the vortex of password retrieval.

A new password management application called True Key from Intel Security aims to bring us closer to a password hassle-free world.

“The average person today has over two dozen online accounts, each one protected by a password,” says Dr. Richard Reiner, VP of Technology at Intel’s Safe Identity Solutions Division.

“That’s the dilemma people are facing: either use simpler passwords, or re-use the same password in many places, or write their passwords down somewhere — none of which are secure,” says Reiner.

You can install True Key on a smartphone, tablet or computer, and it puts you in control of creating and managing all of your passwords. It helps generate tough-to-crack passwords using military-grade encryption and multiple advanced-security technologies.

TrueKey Product Photos (6 of 11)

Select multiple security factors — the more factors you add, the more secure your True Key becomes. At home, for example, you might pick one. At the coffee shop you might chose three.

Password Manager takes your existing passwords, makes them stronger, and remembers them for you.

True Key’s Face Unlock facial recognition technology works by taking a template of your face and creating a mathematical representation of key facial features (like the distance between your eyes and other points on your face). The calculation (not your photo) is stored locally and encrypted on your device.

Your phone and laptop can be designated as Trusted Devices. If you lose your phone, for example, you can “untrust” it from your laptop in order to disconnect any personal data connection between the two devices.

Swipe Unlock sends a secure message to a separate device from the one you are using so that you can confirm it is you. For example, if you are using your computer and you have swipe enabled, it will send a message to your phone, and you swipe the notification to confirm that you have permission to proceed.

On fingerprint mobile devices, you can use Touch Unlock to access the mobile app through biometric Fingerprint Recognition.


For Francois Proulx, product security champion, one of the biggest challenges to engineering True Key is making it work as seamlessly and intuitively as possible.

“It’s a challenge when you have something so critical and complex,” he said. “We want to make sure we have the right balance between security and usability.”

Proulx works with designers, developers and security experts from around the world. The teams run constant security tests, looking to find vulnerabilities in the software.

True Key is going to market in a novel way, using a very consumer-focused approach — in other words, consumers are helping to build the product. The idea for True Key was based on a consumer pain-point — the hassle of password management.

Consumers have been testing the product at every step. At the International Consumer Electronics Show in January, people were invited to join a waitlist to be part of the limited release. Those users will get the product and provide feedback.

Joining the list now will get you a free six-month premium subscription (join here). In the first 10 days, 23,000 people signed up for the waitlist.

True Key will function on a freemium model, where users get up to 15 logins stored for free. A premium subscription with additional space costs $19.99 per year or $1.99 per month.


True Key is useable on Windows PC, Mac, Android, iOS devices and across Chrome and Internet Explorer.

Hewlett-Packard and Lenovo will begin installing True Key on their devices, which should start coming to market later this year.

Home security technology and services company ADT is also working to bring Intel RealSense technology and True Key technology together in the future so home owners and renters can use the multi-factor authentication technology to unlock their front door.

Imagine being able to enter you’re locked house without a key or unlocking the door for someone you know even if you’re not home.

Reiner also hints that True Key could have a strong relationship with the wearables market. Smartwatches or heart-rate monitors could be used as additional authentication factors — something like heart rate or breathing patterns.

True Key aims to make complicated password management a thing of the past by introducing a whole new level of authentication where your password really is … you.

In his second series of TV ads for Intel, actor Jim Parsons tells an alien about Intel True Key technology, which uses facial recognition to manage personal passwords. Learn more about this and other Intel innovations that are bringing new experiences to personal computing devices.


Share This Article

Related Topics

Tech Innovation

Read This Next

Read Full Story